1. Who We Are

HeLa® Harley Elite Academy provides online and in-clinic aesthetics, cosmetic, mesotherapy and training-related services, as well as associated course enquiries, product orders, promotional offers and educational communication.

For the purpose of data protection law, the data controller is: Harley Elite Academy Limited, registered in England and Wales under company number 15642750, with registered office at 4 Harley Street, London, England, W1G 9QY.

2. Information We Collect

2.1 Information you provide directly

• Name
• Email address
• Phone number
• Billing details
• Delivery address
• Course enquiry details
• Order details for products or training
• Any information submitted through forms, WhatsApp, email or contact pages

2.2 Promotional and spin-wheel data

If you use a discount wheel, voucher pop-up, giveaway, or promotional sign-up form on our site, we may collect your name, email address and phone number in order to:

• issue your discount code or promotional offer,
• contact you about the offer, course or service,
• help you complete a booking or purchase if requested,
• send related educational, promotional or enrolment information where permitted.

2.3 Technical information

We may also collect technical information such as IP address, browser type, device information, referral source, pages visited and general website usage data, including through cookies and analytics tools.

3. How We Use Your Information

We use personal information for legitimate business and service purposes, including to:

• respond to course enquiries and general contact requests,
• process bookings for online or in-clinic training,
• deliver products and manage related order fulfilment,
• communicate with you about your enquiry, order, booking or account,
• issue invoices, confirmations, enrolment instructions or access details,
• provide customer care and after-sales support,
• send promotional or educational information about courses, products or offers, where permitted,
• improve our website, services, offers and user experience,
• maintain legal, accounting and fraud-prevention records.

4. Spin Wheel, Discount Codes & Promotional Campaigns

Our website may include promotional tools such as a discount wheel, limited-time voucher pop-up or instant coupon code offer. When you submit your information through these features, we may use that information to send you:

• your coupon code or promotional discount,
• instructions on how to use the code for training bookings or purchases,
• follow-up communication regarding the relevant course, service or product,
• future related promotional campaigns, course launches or educational announcements, where lawful.

Promotional discounts may be subject to separate offer terms, expiry dates, exclusions, or booking conditions.

5. Orders, Delivery Information & Payments

When you purchase products, kits, devices, courses or related services through our website or connected shop systems, we collect and use relevant information strictly for order handling, fulfilment, customer communication and business record keeping.

5.1 Delivery information

• recipient name,
• delivery address,
• contact phone number,
• email address for order and delivery communication.

5.2 Payment processing

Payments may be processed via third-party payment providers and commerce platforms. We do not store full card details on our website unless expressly handled through the secure payment provider’s system. Payment methods referenced across our platforms may include Visa, Mastercard, American Express and other approved options such as Klarna, subject to provider availability.

5.3 Shopify and ecommerce services

Where products are sold through Shopify or connected ecommerce services, your data may also be processed through those platforms in order to complete transactions, manage fulfilment, provide updates, handle returns, and maintain order records.

6. Marketing, Newsletters & Course Updates

If you enquire about a course, request a quote, use a promotional form, subscribe to updates, or make a purchase, we may contact you in connection with:

• the course you asked about,
• related courses or advanced training options,
• relevant products, treatment kits or academy offers,
• newsletters, educational content, event notices and academy announcements.

Where required by law, marketing communications will only be sent with your consent or another lawful basis. You can unsubscribe or opt out of promotional messages at any time.

7. Sharing Your Data

We may share your data only where reasonably necessary and appropriate, including with:

• payment service providers,
• delivery and courier services,
• email, CRM, newsletter or marketing platforms,
• website, analytics or ecommerce service providers,
• professional advisers, accountants, legal or regulatory bodies where required.

We do not sell your personal data to third parties.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including customer service, fulfilment, training records, legal compliance, taxation, fraud prevention, dispute resolution and business administration.

Enquiry, marketing and promotional records may be retained for a reasonable period unless you request erasure where applicable and where we are not required to keep the information by law.

9. Your Rights

Depending on applicable law, including UK GDPR, you may have the right to:

• request access to your personal data,
• request correction of inaccurate information,
• request deletion of your data where appropriate,
• object to certain processing,
• request restriction of processing,
• withdraw consent where processing relies on consent,
• request a copy of certain data in a portable format.

To exercise these rights, please contact us using the details below.

10. Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, misuse, alteration or loss. However, no website or internet transmission can be guaranteed 100% secure, so users should also take appropriate care when sharing personal data online.

11. Cookies & Analytics

Our website may use cookies, pixels, analytics tools and similar technologies to improve performance, understand visitor behaviour, measure campaign effectiveness, remember preferences and support advertising or remarketing activity.

By continuing to use the website, you may consent to the use of these tools where applicable, subject to your browser settings, cookie preferences and local legal requirements.

12. External Platforms & Third-Party Services

Our website may interact with third-party systems such as WhatsApp, Shopify, payment gateways, form providers, newsletter systems, analytics services and social platforms. Those services may process your data according to their own privacy policies and terms.

We recommend that users also review the privacy terms of any third-party service used through or linked from our website.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, operational, commercial or technical changes. Any updated version will be posted on this page. Continued use of our website or services after changes are published indicates acceptance of the revised policy where legally appropriate.

Contact Us

If you have any questions about this Privacy Policy, your data, or your rights, please contact: